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mobile phone and social media trends

By Greg Flakus posted 10-24-2012 14:26

  
Big discussions going on now around wristband presale with preloaded cash for food and beverage purchases. Some wine and beer festivals trying this..one advantage they see is that when the band is swiped they get instant information on which brands and labels are selling the best. 
The real challenge is to link up all the hardware needed to read the bands...I would suggest that smartphone loading is easier and does not have the added cost of setting up scanners around the venues.  We will be following this at major music events this summer
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