Live Nation
Entertainment, Inc. announced that it has entered into a partnership
with Adria Entertainment, the most successful promoter in Croatia.
Adria
Entertainment is a leader in promoting live entertainment in the
Balkan region, organizing over 100 concerts in the last five years
while meeting the highest standards in the concert business and selling
hundreds of thousands of tickets.
“Our partnership with
Adria Entertainment represents an attractive opportunity to execute our
international expansion strategy,” said Michael Rapino, President and
Chief Executive Officer of Live Nation Entertainment. “Croatia is
becoming an increasingly popular touring location for artists and we
are happy to join forces with an established partner in a growing music
market. Moving forward, we will continue to identify strategic
partnerships that will allow us to better serve artists and fans,
bringing the best in live entertainment to new markets around the
world.”
Vladimir Ivankoviæ, Chief Executive Officer of
Adria Entertainment said, “This is an unprecedented partnership within
the industry in Croatia. It unites the expertise and influence of the
world's biggest live entertainment company with our local knowledge and
expertise which we believe will result in new innovation and
opportunities for live entertainment in the Adriatic region. We are
very proud to have become a part of the Live Nation family, bringing
foreign investment to Croatia and at the same time sharing the
professional knowledge that we have developed over the past six
years.”’