Debra L. Rhino has 15-plus year tenure at the Charlotte Regional Visitors Authority (CRVA), where she currently serves as Director of Customer Experience. Since joining CRVA in 2010, Debra has held various positions, demonstrating her commitment to excellence and her deep understanding of the organization's intricacies.
In her role, Debra provides valuable support to CRVA's business units and departments through dedicated training initiatives, quality assurance measures across its four venues, and data-driven best practices, working with the research team. Her focus on cultivating an employee-first culture, establishing standard operating procedures, and ensuring quality assurance has significantly enhanced the customer experience, cementing CRVA's reputation as a premier destination for hospitality and tourism.
Debra holds an MBA and a project management certificate, underpinning her expertise in business administration and project execution. Currently pursuing her doctoral degree in organizational development, Debra's research focuses on the multigenerational workforce impact on leadership styles, reinforcing her dedication to advancing organizational effectiveness and employee engagement.